Naming the Brand
It should suggest something about the products' benefits and qualities. Should be easy to pronounce, recognize and remember. Should be distinctive. Name must be unique.
1. For living the life, we consume food, which makes the biggest connection between life and food.
2. For keeping in line our body we do exercise, do sports, run, eat good food, and sleep well. Body in Line affects our mental wellbeing, as the famous Latin proverb says: Mens sana in corpore sano
Vitalina, meaning: The line of life. The path of life. Way to life.
Vitalina identity.
Brand architecture
Categorization of the products and differentiation of them by colors. Each logo separably would be used on future branding of the products, subject to its category.
The tagline for Vitalina.
Package Designs
