Branded Food Truck
Naming strategy, tagline and branding of food truck for ARNO N.G.O. as a part of a project "Fostering Social Entrepreneurship" funded by European Union.
The name and colors aim to provide a visual link to consumers of a fresh street food concept.
Naming Strategy.
The Slogan.
Drive in this context is a desire, as a journey, as a basic need.
Logo mock-up on the wall, in urban style.
