JED Holding
Brand creation process for a holding company. Naming of the entity was made privately by the shareholders, and the real meaning of the 3 letters remains private. According that I created the tagline “Journey Every Day” which in fact is the driving slogan of the company, and is the acronym of JED. The star in the middle also has a special meaning where 3 edges stand as backbone, plus 2 wings on sides forming a star.