The name of the brands comes from a simple logic, the space itself where the waffle house would be operating was so long in design, and reminded to a girrafe, and of course giraffe as an animal is attractive, and the name of the animal has a good sound, easy to be remembered.
Logo designed in a shape like pattern of the giraffe. Writing of the name is in long fonts, associating the length of the animals neck.
Teaser video that went viral, informing the opening of the new place with hashtag #giraffeinthecity.
The online advert with as an advert to inform the community for the opening with hashtag #giraffeinthecity, which attracted lot of audience. The image of a guy painting the pattern on the giraffe.
The day before informing ad.
