The identity of the tagline. Each word goes by being bolder than previous one. Everyday is light, Everywhere is normal weight and finally Ecolog is bold, same boldness as in Ecolog logo, same shape same look.
The look of the tagline written together with the companies web address.
After long period of using the tagline “We care for you’re needs”, the Ecolog brand needed something more dynamic, more descriptive an more spirit-full tagline that can show the companies mission and vision in one simple line. Ecolog as a brand has a brand awareness thanks to its own special designed E in red color, or red background. The tagline must have been something highlighting E, and the solution was made based on that.
